Brand Strategy - Marketing

Job Description :

Develop and refine brand positioning, identity, and architecture aligned with business goals and customer insights.
Lead the strategic development of integrated marketing campaigns that reinforce brand values and drive engagement.
Analyze market trends, consumer behavior, and competitive landscape to identify opportunities for brand growth.
Work cross-functionally with Product, Growth, PR, and Creative teams to ensure consistent brand messaging and tone across all channels.
Monitor and evaluate brand performance through qualitative and quantitative metrics, reporting regularly to stakeholders.
Develop briefs and guide agency partners or internal teams to deliver high-impact creative campaigns.
Champion brand consistency and quality across internal and external touchpoints.
Support the development of long-term brand strategy, including purpose, narrative, and brand evolution planning.

Requirements :

Bachelor's degree in Marketing, Business, Communications, or a related field.
1-2 years of experience in brand strategy, brand marketing, or related roles (agency or in-house or client services).
Strong analytical and research skills, with the ability to synthesize data into strategic insights.
High attention to detail and strongly meticulous.
Excellent communication and storytelling abilities.
Proven experience managing and executing multi-channel brand campaigns.
Ability to think both creatively and strategically, with strong project management skills.
Experience working with or managing creative agencies is a plus.