Brand Marketing Associate

• Support the development and execution of brand strategies that build awareness, trust, and emotional connection with parents.
• Maintain brand consistency across all communications and touchpoints—digital, print, in-school, and events.
• Conduct market research and parent feedback surveys to inform brand positioning and messaging.
• Track brand health metrics (awareness, preference, satisfaction) and recommend improvements.

• Steer creative direction for Sparks' content across channels: social media, website, newsletters, and brochures.
• Work with educators, photographers, designers, and videographers to produce authentic, engaging stories from our classrooms.
• Manage content calendars to ensure timely, relevant, and impactful storytelling.
• Review creative outputs to ensure alignment with Sparks' tone, warmth, and visual identity.

• Plan and execute open houses, school events, and community activations that reflect Sparks' values.
• Oversee event logistics, vendor coordination, and on-site execution to ensure flawless experiences.
• Collaborate with academic and operations teams to integrate events into broader marketing campaigns.
• Measure event success through KPIs such as attendance, parent engagement, and post-event inquiries.

• Education: Bachelor's degree in Marketing, Communications, Business, or related field.
• Experience: 1–3 years in brand marketing, event coordination, or content production—experience in education, lifestyle, or family-focused brands a plus.

• Strong understanding of brand storytelling and consumer (parent) psychology.
• Creative eye with an appreciation for detail and aesthetics.
• Excellent communication and project management skills.
• Data-driven mindset with the ability to measure and report impact.
• Collaborative spirit—able to work seamlessly across creative, academic, and operational teams.
• Bonus: Familiarity with Canva, Adobe Creative Suite, or photography/videography basics.

Seven Retail