Head of Product Marketing (Consumer Electronics)
Monroe Consulting
- Jakarta
- Permanen
- kerja tetap
- Formulating Marketing Strategies: Develop long-term marketing strategies for all product categories, focusing on clear positioning, differentiation tactics, and cost-effective marketing mixes tailored to each product's potential demand.
- Securing Product Support: Engage with the sales force and dealers to garner support for products, coordinating with regional teams on product enhancements and deliveries.
- Conducting Data Gathering and Research Analyses: Conduct competitor and customer studies to identify strategies, strengths, weaknesses, and reaction patterns. Design and implement competitive intelligence systems to inform strategic decision-making.
- Planning Sales: Develop annual budgets, forecasts, and sales plans for all product categories, monitoring purchase, sales, and inventory metrics. Accountable for achieving sales volume, contribution margin, and market share targets across categories.
- Providing Training: Develop training materials and provide product knowledge to trade marketing, sales, and consumers across all categories.
- Facilitating Communication: Maintain strong communication with regional management and product managers across all categories.
- Education: Bachelor's degree in Marketing or Business Management; an MBA is preferred.
- Experience: Minimum of 5 years in integrated marketing communication program development and implementation, with at least 2 years in a product management role.
- Proficiency in P&L understanding.
- Strong communication skills in both English and the local language.
- Experience in product/solution lifecycle management.
- Ability to collaborate with various stakeholders including Regional Product Managers, Project Managers, Finance, Business Development, and Supply Chain teams.
- Proficient in driving strategic choices to develop the marketing mix, with program management skills.
- Capable of building alignment across multiple organizations and working with global teams.
- Confident interaction with senior management.
- Proactive and reactive: You work efficiently and flexibly to achieve results.
- Detail-oriented: You interpret complex data and translate it into meaningful information for decision-making.
- Relationship building: You build trust and communicate effectively with colleagues and across functions, managing changing priorities with ease.
- Consumer-centric: You prioritize the needs of consumers and customers, encouraging cross-collaboration and utilizing diversity for open feedback.
- Adaptability: You can manage changing priorities with ease.